Houston Society of Association Executives



  Houston Society of Association Executives

Houston Society of
Association Executives

P.O. Box 22111
Houston, Texas 77227-2111
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10 Marketing Strategies Your Association Can Implement Tomorrow.

Thursday 26-Aug-10 11:30 AM to 2:00 PM CDT

InterContinental Houston Hotel

2222 West Loop South
Houston TX 77027-3502
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast

Speaker Jon Goldman

Position: President
Company: Brand Launcher

Event Description

Registration information:
August meeting: http://www.tsae.org/associations/4468/files/AugustHSAEMtgRegForm1.pdf or just call TSAE at 512-444-1974 or email alaina@tsae.org.
 
10 Marketing Strategies Your Association Can Implement Tomorrow
Associations rely on marketing to grow membership, reach out to new members, and
promote meetings and conferences. But in many associations, marketing budgets are wasted
on mediocre marketing campaigns and "me too" promotions. This session reveals a number
of eye-opening, effective tactics for associations to market smarter, using proven tools and
powerful strategies. Here's what attendees will find out:
�� The costliest marketing mistake most associations make
�� How to use automated marketing to increase member retention
�� The "hungry fish" technique for creating resonant member communication
�� The right way to use social media in your association's strategy
�� How to use the #2 search engine in the world (NOT Yahoo or Bing)
�� The "kiss of death" for an association's marketing efforts – and how to avoid it
�� The single most powerful word your association must use in its marketing
In this fast-paced, entertaining session, attendees will learn best practices for "old media"
and "new media," pick up marketing tips and techniques, and walk away with ten practical
marketing ideas that can be implemented immediately.
Presented by: Jon Goldman, President, Brand Launcher
Bio: Jon Goldman is a renowned marketing authority and a popular speaker for associations.
He was a Content Leader twice for the American Society of Association Executives (ASAE),
and his dynamic and highly creative style led him to be rated "#1 Presenter for Takeaway
Content and Usability" by the Direct Marketing Association in Washington (DMAW).
Goldman is known for his unconventional, out-of-the-box marketing creativity, as well as
impressive results his marketing strategies have generated for his clients. His impressive
client list has included Häagen-Dazs, for whom he generated a 27% response rate, and the
Atlanta Braves, who got nearly 50%. Goldman's marketing handbook has been translated
into Japanese, and his campaigns have been featured on NBC and CBS, and in The Wall
Street Journal and BusinessWeek.

Comments

Jon Goldman has made marketing presentations to (partial list):
• Architectural Digest Home Design Show
 
• DMAW - Direct Marketing Association, Washington D.C.
 
• Art Expo
 
• National and Regional Training Seminars
 
• IBM
 
• National Wildlife Federation
 
• MONY - Mutual of New York
 
• American Lawyer Media
 
• SCANA
 
• Westinghouse
 
• Nestlé Purina
 
• International Restaurant & Foodservice Trade Show
 
• PPAI - Promotional Products Association International
 
• Coffeefest
 
• USPS – United States Postal Service
 
• Dan Kennedy Super Conference
 
• DMAI Destinations Showcase
 
• HSMAI Affordable Meetings
 
• Institute of Management Accountants
 
• NACE - National Association of Catering Executives
 
• SDI Guerilla Marketing Boot Camp
 
• National Tax Professionals
 
• New Jersey Landscape Contractors Association Trade Show
 
• Information Marketing Boot Camp
 
• National Realtor Conference
 
• Ron LeGrand Real Estate Investing Super Conference
 
• Vena Jones-Cox Real Estate Marketing Summit
 
• Regional Real Estate Associations
 
• OREIA - Ohio Real Estate Association
 
• AZREIA - Arizona Real Estate Association
 
• SWREIA - South West Real Estate Association
 
• Brian Sachs Mortgage Conference
 
• Advertising and Graphics Arts Society
 
• Restaurant Association
 
• Key Professional Association
 
• Numerous Chambers of Commerce
Attachments
 

 Event Contact

 Event Coordinator

Lori Carper, CMP Barbara Zlatnik
(713) 623-4362
(713) 623-6124 FAX
   

10 Marketing Strategies Your Association Can Implement Tomorrow.

Thursday 26-Aug-10 11:30 AM to 2:00 PM CDT

Speaker Jon Goldman

Position: President
Company: Brand Launcher

Biography

Jon Goldman is an expert on unusual marketing techniques that achieve monstrous results—
like a response rate of nearly 50% for the NBA and a solid 27% response for Häagen-Dazs.
“Info-tainer of the Year”
Jon’s seminars and keynote speeches are exciting, inspiring, and packed with take-home
insights. He is known for his unconventional, smash-through-the-clutter creativity, and his
presentations have attendees literally jumping in the aisles!
He is a dynamic and powerful speaker who was rated “#1 Presenter for Takeaway Content
and Presentation Style” by the Direct Marketing Association in Washington, DC and was
named “Info-tainer of the Year” by the USPS.
Outrageous Marketing for Massive Results
Jon is the creator of “Lumpy Mail” and is known for sending watermelons and coconuts
through the mail – with stunning effectiveness. He possesses years of in-depth experience and
has designed numerous campaigns with this unique marketing technique.
Jon is the author of The 90-Day Launch System, on marketing strategy, business processes, and
personal development. He is also the author of The Million Dollar Lumpy Mail Handbook, which
has been translated into Japanese.
Big Results for Small Businesses
Jon is the President of Brand Launcher, where he and his team work closely with small
business owners and entrepreneurs to help them get “unstuck” and deliver powerfully
effective marketing with real-world results.
Renaissance Man
Jon uses his insight and humor to engage, inspire and motivate. His deep understanding of the
human psyche comes from a rich and eclectic life experience that includes traveling around the
world studying the top four religions, living in monasteries, teaching

10 Marketing Strategies Your Association Can Implement Tomorrow.

Thursday 26-Aug-10 11:30 AM to 2:00 PM CDT

InterContinental Houston Hotel

2222 West Loop South
Houston TX 77027-3502
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast

10 Marketing Strategies Your Association Can Implement Tomorrow.

Thursday 26-Aug-10 11:30 AM to 2:00 PM CDT

 
Before
23-Aug-10 11:30 AM
After
23-Aug-10 11:30 AM
Member:
$35.00
$45.00
Non-Member:
$40.00
$50.00

 


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