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10 Marketing Strategies Your Association Can Implement Tomorrow
Associations rely on marketing to grow membership, reach out to new members, and
promote meetings and conferences. But in many associations, marketing budgets are wasted
on mediocre marketing campaigns and "me too" promotions. This session reveals a number
of eye-opening, effective tactics for associations to market smarter, using proven tools and
powerful strategies. Here's what attendees will find out:
The costliest marketing mistake most associations make
How to use automated marketing to increase member retention
The "hungry fish" technique for creating resonant member communication
The right way to use social media in your association's strategy
How to use the #2 search engine in the world (NOT Yahoo or Bing)
The "kiss of death" for an association's marketing efforts – and how to avoid it
The single most powerful word your association must use in its marketing
In this fast-paced, entertaining session, attendees will learn best practices for "old media"
and "new media," pick up marketing tips and techniques, and walk away with ten practical
marketing ideas that can be implemented immediately.
Presented by: Jon Goldman, President, Brand Launcher
Bio: Jon Goldman is a renowned marketing authority and a popular speaker for associations.
He was a Content Leader twice for the American Society of Association Executives (ASAE),
and his dynamic and highly creative style led him to be rated "#1 Presenter for Takeaway
Content and Usability" by the Direct Marketing Association in Washington (DMAW).
Goldman is known for his unconventional, out-of-the-box marketing creativity, as well as
impressive results his marketing strategies have generated for his clients. His impressive
client list has included Häagen-Dazs, for whom he generated a 27% response rate, and the
Atlanta Braves, who got nearly 50%. Goldman's marketing handbook has been translated
into Japanese, and his campaigns have been featured on NBC and CBS, and in The Wall
Street Journal and BusinessWeek.