How do you brand an association? Then, how do you market your brand?
Find out the best way to maximize your marketing efforts at the February luncheon featuring Scott Steiner of On Target Marketing. Discover how to
- Develop and maintain high professional standards of service and conduct among association executives.
- Develop and present educational programs which further enhance the knowledge and competence of association executives.
- Provide effective representation for association executives in relationship with government, business and our industry on issues within our purview.
- Make the public aware of the positive role associations play in our society.
- Cooperate with other groups of association executives, to advance organizational management as a profession and create liasons with other professional, government and business groups.
- Acquire and disseminate information about the function and accomplishments of associations.
Date: Feb. 24, 2006
Place: Omni Westside Woodbine Room
Time: 11:30 a.m. to 1 p.m.
Register: Click here for online or call Julie George at 713-341-2747
Cost: $25 for members; $35 for guests
The President's Message
It's hard to believe that already a month has passed in 2006. The board launched the year with a planning meeting Jan. 5 in the offices of American Diabetes Association, thanks to Ralston Creswell, CAE, our past president. As a result, we agreed that this year HSAE will try to provide outstanding educational and networking opportunities at our luncheons, some of which will count toward hours that members need to sit for the CAE exam. Some of our programs last year did that and if you need a statement of CPE hours earned during 2005, I urge you to email me at akelley@rwanational.org.
Helping members deliver more value to their organizations is also a goal of HSAE. One way we can do this is by sharing knowledge. The CAE study group that is held at lunch most Mondays has been a tremendous source of sharing between organizations as we work together through sample tests and possible scenarios that face an executive of a large association. Whether you want to sit for the test or not, you can learn through this process. Our January luncheon also offered an outstanding way to share information as we we explored the eight SuperTrends affecting organizations. It was an example of the lunch and learn opportunities we hope to offer this year, possibly at member facilities.
Another effort by our board is trying to find ways to cooperate with other affiliates such as Texas Society of Association Executives and the group formerly known as American Society of Association Executives. You will hear more on these discussions as they progress.
Lastly, the board is looking for ways to generate revenue through our website and improve the efficiency of the organization. We are thankful to Schipul-The Web Marketing Company for donating our website. We hope to add credit card capabilities in the near future to reduce the administrative burden of invoicing for job listings and no shows on luncheons.
Of course, an association is only as strong as our members' involvement and their willingness to bring prospects and staff members to luncheons. Please call me if you are willing to work on a committee. We look forward to an active year of growth and development.
Sincerely,
Allison Kelly
HSAE President and
Executive Director
Romance Writers of America
Board members of the Houston Society of Association Executives take a break from their planning meeting. They are (clockwise from left) Paula Ruth, APR, Paula Ruth & Company Public Relations; Andy Teas, Houston Apartment Association; Jo D. Miller, Institute of Real Estate Management,
2004 HSAE President Jay Hagins, CAE, Houston Advertising Federation; 2006 President Allison Kelley, Romance Writers of America; Jeff Tafel, CAE, International Facility Management Association, 2005 President J. Ralston Creswell, CAE, American Diabetes Association; Josena Arquieta, Woman Contractors Association; Vicky Aranda, Association Network; Toy Wood, CAE, Greater Houston Builders Association; Margery Reinheardt, Hilton Houston Post Oak Hotel, and Julie George, Loren R. Cook, P.C., Attorneys at Law.
Josena Arquieta Elected to Board
A new voice on the HSAE board this year is Josena Arquieta who has bee
n executive director of the Women Contractors' Association since 2001. Josena also owns J.D. Metals, a scrap metal recycling company that she purchased in 1994.
In her career, Josena has also been the owner of an employee leasing company supplying insurance coverage and payroll and was the director of the third largest ALANON office in the United State, promoting ALANON and making it available to the community. She has sold life insurance and been a private music instructor in piano and guitar.
Josena has been a board member of the National Association of Women Business Owners for eight years, president of Women Contractors Association, Chairman of the Accomplish Networking Group and has served on the Small Business Development Committee of the Port of Houston Authority. She has also worked with Habitat for Humanity.
Tafel Leads Vigorous Discussion of Super Trends
At the HSAE January luncheon, Jeff Tafel, CAE, reviewed the eight super trends for associations that were identified at the Aug. 2005 national conference of ASAE, then moderated a discussion about what members are doing in each of the areas. These trends included demassification in which members and prospects desire focused efforts to meet their needs. Unbundling or offering products and services a la carte, rather than as a package, was another trend as was scrimping--members looking for greater returns on their investments in association membership. The shift to information-based societies in which the competitive advantage lies in enriching professional development, learning, connectivity and life itself through knowledge was Wave 3.1, the fourth trend.
The fifth trend is virtualization which notes the strain of personal relationships as web-based "virtual" experiences become a form of fellowship and community building. Next is "Cyber-Mobbing" and the need for associations to develop a multi-pronged, web-savvy approach to advocacy. Along with this comes greater scrutiny from legislators and regulators of association activities, so that associations must operate with greater transparency, particularly in governance, advocacy and political activity. Finally, large global associations face "Counter-Americanism" which must lead associations to develop localized models of association culture, governance, politics and operations.
Jeff's handouts should prove useful for any association planning efforts.
January HSAE speaker Jeff Tafel, CAE, of International Facilities Management Association chats with Kathleen Yarborough of AMC Houston after the meeting.
Also in January...
HSAE's 2006 President Allison Kelley, executive director of Romance Writers of America, presents outgoing president Ralston Creswell, CAE, with a plaque for his efforts last year.
Jay Hagins, CAE, 2004 president of HSAE, inducted the above board members during the January luncheon. Pictured are (left to right) 2006 President Allison Kelley, Toy Wood, CAE, Jo D. Miller, Jeff Tafel, CAE, Vicky Aranda, Margery Reinheardt, Josena Arquieta, Andy Teas and 2005 President J. Ralston Creswell, CAE. Not pictured are Julie George and Paula Ruth, APR.
Use the HSAE Job Bank
Already this year, four jobs have been posted in the HSAE job bank. For member postings, we also send out a newsletter alerting the membership that a job has been posted. However, you may want to check the job bank more frequently if you are in the market. A posting is $50 for one month of website exposure. Remember to use the HSAE job bank when you are looking for staff.
CAE Study Group Resumes Feb. 27
By Jeff Tafel, CAE
Preparation for the CAE study course will pick up again on Feb. 27. The group has been meeting most Mondays and also has a listserve offered through International Facilitiy Management Association. Participating in the group does not mean you have to take the test. To join us, contact me at jeff.tafel@ifma.org .
Try this question.
The answer will be given at the luncheon on Feb. 24.
Q. The National Association of Wine Drinkers (NAWD) hosted a cocktail reception at a hotel in conjunction with its summer meeting. Chief Wine-O became intoxicated at the reception and hit another car on his drive home. The injured driver sued the NAWD, the hotel and the Chief. What protections will not help the NAWD in this situation?
A. Indemnification in place with the hotel
B. Insurance to cover liquor claims
C. Libel insurance
D. A strict NAWD board policy that board members will not consume more than two drinks at association functions.
In December
Luncheon Speaker David Dollinger, First Step Training & Consulting/Computer Services, entertained us with tips to make our computing lives easier. The handout was easily worth the luncheon price in shortcuts and free downloads.
Ralston Creswell, CAE (right), 2005 President of HSAE, surprised 2004 President Jay Hagins, CAE with a gift certificate to Cafe Express for winning the naming contest for this newsletter. Jay submitted a number of excellent ideas, along with several other members, and the board voted on the anonymous entries. Jay's Association Insight was the winner.
Former HSAE President Cara Johnson, CAE, of Houston Apartment Association welcomes Ralston Creswell, CAE, American Diabetes Association, into the past president's club at the December meeting, along with Dawna Calderon of the Four Seasons Hotel.
Have you renewed your membership yet?
Mark Your Calendar
Feb. 24: HSAE Luncheon, Scott Steiner, On Target Marketing, "Branding Your Association," Omni Westside.
March 31: HSAE Luncheon, Skip Wagner, President and CEO of the Houston Livestock Show and Rodeo, Reliant Park
April 28: HSAE Luncheon, U.S. Rep. Ted Poe, "First Year Highlights and Association Law Update," Hilton Post Oak
May 25: HSAE Luncheon, Michael Garfield, the High Tech Texan
June 8: TSAE Golf Tournament, Austin
June 29: HSAE Luncheon, Bill Crawford, Ph.D., "Unleashing Top Dog Potential in an Underdog World," TBD
Aug. 19-22: ASAE Convention, Boston
Sept. 17-19: TSAE Convention, Fort Worth
Sept. 29: HSAE Luncheon, Inn at the Ballpark
Oct. 26 or 27: HSAE Luncheon, Association Day
November: Nonprofit Day, Reliant Center
Dec. 5: HSAE Holiday Party, Four Seasons Hotel
2006 HSAE Officers
Allison Kelley, President
832-717-5200
Executive Director, Romance Writers of America
Toy Wood, CAE, President-Elect
281-970-8970 x 150
Executive Vice President and CEO of the Greater Houston Builders Association
Jeff Tafel, CAE, Secretary
713-623-4362
Director of Allied Services, International Facility Management Association
Jo D. Miller, Treasurer
713-783-9225
Executive Director, Houston Chapter Institute of Real Estate Management
J. Ralston Creswell, CAE, President
This is an electronic newsletter of the Houston Society of Association Executives. The deadline for the next newsletter will be March 17. This can be a tool for your association and your professional growth, so send your items generously to pruth@houston.rr.com. To opt out of this newsletter, please email Aaron Long at along@schipul.com.
713-977-7706 x 6083
Senior Executive Director, American Diabetes Association
For a complete list of board members and other HSAE activities, please visit the website at www.hsae.org .
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