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Hello [firstname],
Welcome to Association Insight, the electronic news publication of the Houston Society of Association Executives. We welcome the news of member organizations, whether they are regular members or associate members. Please send your items for the next newsletter to pruth@paularuth.com by Oct. 15.
HSAE Lunch & Learn Seminar
How do associations attract and keep younger members? How can you keep up to date with technology on an association budget? How can you create a magical event for your group? Find out when Tammy Betancourt, CAE, Judy Scott and Clare Jackson lead our next lunch and learn on Thursday, September 27, at the Houston Association of Realtors Board Room, 3693 Southwest Freeway.
Tammy Betancourt, CAE, executive director of Houston Building Owners and Managers Association and a past president of HSAE, will lead us in a discussion of how to attract the younger members. Judy Scott, Romance Writers of America, will show us how to determine what is needed in technology, examine e-marketing and bring us up to date on trends. Clare Jackson, owner of the Sullivan Group, will tell us how to turn a special event into an experience to be remembered. Clare is a member of the Public Relations Society of America Houston Chapter and a board member of the Greater Houston Convention & Visitor's Bureau. The Sullivan Group has previously planned three successful Excalibur Awards events for PRSA Houston.
DETAILS:
Time: Registration at 9:30; Program 10:00 a.m.-1:30 p.m., Thursday, September 27,
Place: HAR Boardroom, 3693 Southwest Freeway (77027)
Cost: Members, $30; Guests $35
Note: This is worth 3 hours of continuing education.
Letter from the President
Toy Wood, CAE,
Greetings HSAE members. I just returned from my annual Executive Officer Seminar. I love this seminar because it is crammed full of great information and there is plenty of time for sharing with other association managers. One of our keynote speakers was a futurist with Social Technologies, Dr. Bill Croasmun. His presentation was tailored for the homebuilding industry and related associations, but some of the assumptions and forecasts could apply to many associations.
For instance, how the immigration challenge is resolved will have an impact on many industries and our society in general, thus certainly our associations. What are we doing to prepare ourselves for real multiculturalism? In Houston, it is already here.
Multigenerational challenges mean wonderful new ideas and energy in associations, but it also means change with which baby boomers may not be comfortable. Is your association structure and programming addressing those needs?
In some industries, consolidations mean fewer members. Will your revenue fall off? Will you need to restructure your dues? Look for more non dues revenue?
Competition for the services that you provide may become even tougher, and could be cheaper from for-profit companies. Staying on top of your game and exceeding expectations will be critical.
New trends may cause major shifts in resources, such as greenbuilding in the homebuilding industry. Associations must anticipate, research, and stay ahead of the curve. We must become the primary source of information for our members or we will become irrelevant or obsolete.
That is why organizations like HSAE are so important. Our meetings, education, and sharing with one another help keep us on top of our game. According to Dr. Croasmun, associations are still one of the most important sources of education, advocacy and information in this country. Let’s keep it that way.
Member News:
National Association of Home Builders has awarded Best New Executive Officer to HSAE President Toy Wood, CAE, Greater Houston Builders Association. She will also be honored on Oct. 19 at the Intercontinental Hotel as one of Houston's 10 Women on the Move by Texas Executive Women and The Houston Chronicle.
Former HSAE President Jay Hagins, CAE, has been helping to rebrand the Houston Advertising Federation as American Advertising Federation Houston. The organization recently had its last meeting as HAF.
HSAE board members turned out Sunday night to work in conjunction with the Greater Houston Convention & Visitors Bureau in welcoming TSAE to The Woodlands. Phil Kunetka, Independent Electrical Contractors, coordinated the event, and Lori Carper, HAR, and Allison Kelley, CAE, Romance Writers of America, helped with matching shirts. In addition to these three, Andy Teas, CAE, Houston Apartment Association, Paula Ruth, APR, Paula Ruth and Company Public Relations, and Jay Hagins, CAE, American Advertising Federation Houston were on hand to meet and greet.
In July
The Hon. Dr. John Zerwas, (R-28) and chief medical officer of Memorial Hermann Health Care System, spoke to us about being a doctor and serving in the House of Representatives where healthcare spending is a hot issue.
At right, two past HSAE presidents: Linda Beverly, CAE, International Facility Managers Association, and Cara Johnson, CAE, Houston Apartment Association reunite at lunch.
(At left) President Toy Wood, CAE, Greater Houston Builders Association introduces Dr. Zerwas.
Dr.
On the right, Dr. Zerwas with HSAE President-Elect Jo D. Miller, Institute of Real Estate Management, and former HSAE President Russell Hamley, CAE, Associated Builders and Contractors.
Thank you to Mark Hiebert, Hiebert Photography, for taking these photos.
Associations Are a Great Way to Stand Out
A recent article in the Wall Street Journal brought to the editor’s attention by board member Andy Teas, CAE, Houston Apartment Association, affirms what HSAE members already know- organizations and associations are ways to make yourself known to others in your industry and to better market yourself and your skills to prospective employers and partners.
The August 14, 2007 article points out how recruiters often use association job banks, search membership directories, and attend meetings, trade shows and luncheons to look for the right job candidate. Nancy Grossman, a recruiter, notes that increased involvement in associations allows members to “become more visible to recruiters and shows you are committed to staying on the cutting edge of your field."
Active participation in an organization, such as serving on the board or working on a committee, can allow you to work closely with group leaders on projects and gain recognition and a way to hone and display your abilities. Another perk for association members is a network of professionals who can provide valuable advice and job referrals.
To read the entire article http://online.wsj.com/article/SB118704955586296589.html
Election Time
It is time for the Houston Society of Association Executives to elect new leaders.
A committee of your peers has considered candidates for leadership positions on the HSAE Board of Directors for 2008 and is pleased to present the following nominations for Officers and Two-Year Directors. Returning One-Year Directors are listed for your information and convenience. Please view 2008 Officer Ballot.
Association News: IFMA to offer classes in China
The International Facility Management Association (IFMA) is pleased to announce that it will begin holding facility management educational courses in China this month. The announcement follows formal recognition of IFMA earlier this year by the Chinese government’s Ministry of Labor and Social Security, which acknowledged facility management as a distinct discipline and career pursuit. To view the press release from IFMA click here.
Mark Your Calendar
Sept. 27: HSAE Lunch and Learn, HAR Board Room, 3693 Southwest Freeway, 10:00 a.m. to 1:30 p.m.
Oct. 25: HSAE Evening Social, Winetasting, 5:30 p.m., Uptown Park Tasting Room
Nov. 14: Power Tools or Nonprofits, Keynote Speaker Robert W. Fuller, "Somebodies and nobodies: the Politics of Dignity," 7:30 a.m. to 4:15 p.m., Reliant Center
2007 HSAE Officers
Toy Wood, CAE, President
281-970-8970 x 150
Executive Vice President and CEO of the Greater Houston Builders Association
Jo D. Miller, President-Elect
713-783-9225
Executive Director, Houston Chapter Institute of Real Estate Management
Jeff Tafel, CAE, Secretary
713-623-4362
Director of Allied Services, International Facility Management Association
Paula Ruth, APR, Treasurer
281-870-1717
Paula Ruth & Company Public Relations
Allison Kelley, CAE, Immediate Past President
832-717-5200
Romance Writers of America
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