HSAE Association Insight 27-Mar-07 

Welcome to Association Insight, the electronic news publication of the Houston Society of Association Executives.  We welcome the news of member organizations, whether they are regular members or associate members.  Please send your items for the next newsletter to pruth@houston.rr.com by April 13.

How do we master selling to a board of different personalities, changing leadership and direction?  Associations will want to attend to find out how to create sponsorship relationships and other deals that will fly.  Come hear what a master of salesmanship, Troy Elmore, thinks we should do since every single one of us is in sales.

Elmore has 13 years of sales and sales consulting experience.  He has trained thousands of salespeople and has spoken for many national associations including Greater Houston Builders Association, National Pest Management Association, Vistage, American Institute of Architects, Greater Houston Partnership, and many others.

Troy is a graduate of the University of Houston in their Executive MBA Program.  He also received an undergraduate degree in Mechanical Engineering from Texas A&M University in College Station, TX. With this experience Troy can help companies reach their goals through practical, proven, and experienced-based methodologies.

Details:

We are off to a great start. Our January and February meetings were excellent, and the March meeting promises to be a real winner for us all. Many of us know and love Troy Elmore and his message is important for each of us – How to Sell our Associations.

The committees working on membership and strategic planning are meeting. Expect your HSAE to grow and become better organized and focused this year. We expect you to be involved. Ask your colleagues to attend. Get your staff involved. The luncheons are wonderful opportunities for team development. Volunteer to work on the bylaws. Or membership. Whatever interests you, let us know.

Also, let me encourage you to enter your association or organization in awards programs. I know that ASAE has awards calls going on right now. Our national association does, too. You cannot win if you don’t enter. For a long time we did not enter because it was just too time consuming, or so we thought. But then, when we won an award – wow, did we change our minds! This year we will enter every category possible. Winning is good for your association – for your board. And just going through the exercise is good for your TEAM. It helps you really look at what you are doing – quantify the services you are offering. It forces you to keep track and be organized. So get out there and win, win, win. It is great to hang those goodies on the walls!

  HSAE President Toy Wood, CAE, Greater Houston Builders Association, greets February speaker Charlotte Stallings, president and CEO of Getting Smart, who presented a lively presentation about financial planning to the membership.

The Public Relations Society of America, under HSAE Treasurer Paula Ruth, APR, will feature Joe Householder of Public Strategies at its April 4 luncheon.  The topic: "Guilty Until Proven Innocent."  Householder was counsel to Houston City Councilwoman Carol Alvarado during her recent ordeal.  He has also worked for U.S. Sen. Hillary Clinton and former Mayor Lee Brown.  To register, go to www.prsahouston.org .  The event is sponsored by U.S. Newswire and LifeGift Organ Donation Center.